Watch Attack on Titan Goes to KFC in Latest Hong Kong Marketing Campaign Marketing news

Popular fast-food chain KFC has teamed up with the Attack on Titan franchise for its newest advertising and marketing marketing campaign in Hong Kong. Headlining the marketing campaign are two promotional movies appearing the Titans preserving KFC fried rooster in their palms. According to iProspect, a Dentsu media corporate that labored on the marketing campaign, mentioned the combination echoes KFC’s “brand identity of being playful and bold.”

Aside from the promotional movies, KFC Hong Kong additionally launched an outside marketing campaign selling the collaboration, reworking the chain’s native flagship retailer in Causeway Bay into a completely immersive Attack on Titan revel in. Both the internal and external of the shop are adorned with the designs of the anime characters, bringing the exciting Titan scenes to lifestyles.

The 2d ground additionally options two large photograph spots, recreating vintage scenes from the anime. For the logo, this transfer additionally showcases its dedication to offering shoppers with a 360-degree engagement that aligns with its logo positioning of constructing lifestyles more straightforward and providing an quick area for other folks to dive in, set themselves unfastened, and indulge in what they would like for a second.

As a part of the collaboration, there are six unique products pieces impressed through Attack on Titan: The Final Season components with a pun-intended product identify in Cantonese particularly “Krispy Break” Maneuver Gear, together with Krispy Break Titan Eye Mask, Survey Corps Neck Pillow with Cape, Infinite Stress Popping Bucket, Survey Corps Krispy Break Portable Fan, Titan “Kooling” Towel’, and ‘“Krispy Break” Acrylic Stand Blind Box, aimed to remind everyone to take a break during their busy days.

Lastly, an interactive “Titan Attribute” game has also been developed to allow consumers to match their personality traits to corresponding titans and discover their “Titan alter ego” with tailored stress-coping methods. At the end of the game, customers are provided an incentive to visit KFC stores as a means of addressing their daily stresses.

We are thrilled by iProspect Hong Kong’s skill to cater to all our wishes for this fascinating ‘Attack on Titan’ collaboration. The strategic partnership with ‘Attack on Titan’ permits us to effectively be in contact our logo id and hook up with our shoppers, specifically attractive with a more youthful demographic.

Statement from Janet Lau, Marketing Director, KFC HK & Macau

This a success marketing campaign showcases our company’s experience in bringing IP activations to lifestyles, particularly throughout the immersive Causeway Bay flagship retailer revel in and the various products choices. It demonstrates our skill to ship cutting edge, attention-grabbing campaigns that pressure actual have an effect on and engagement. By tapping into the liked anime’s 4 characters and motifs, we’ve effectively engaged the busy operating magnificence and scholar segments, handing over a marketing campaign that moves a profound chord with our target market.

Statement from Christa Ma, Business Director, iProspect Hong Kong

The marketing campaign release comes forward of Attack on Titan‘s 15th anniversary, with the series teasing a new project as part of the celebration. The series, which ran from September 2009 to April 2021 in Kodansha’s Bessatsu Shonen Magazine, was once written and illustrated through Hajime Isayama. 34 volumes with a complete of 139 chapters had been printed. The English manga was once approved through Kodansha USA.

Attack on Titan had more than a few variations and initiatives, which incorporated the anime sequence which had 4 seasons. An upcoming undertaking, the Attack on Titan the Movie: THE LAST ATTACK compilation film, is about to premiere in Japan on November 8.

Source: Press Release, KFC Hong Kong YouTube
©Hajime Isayama, Kodansha/”ATTACK ON TITAN” The Final Season Production Committee