Watch China make-up brand slammed for ‘vulgar’ ad with penis-shaped lip gloss stick Latest Marketing / promoting News
A Chinese cosmetics brand’s newest commercial has been criticised as “vulgar” for that includes a feminine style provocatively kneeling subsequent to a picture of lip gloss formed like a penis.
The furore started on September 2 when a blogger with about 5 million fans, referred to as “Bunny Class”, criticised FLORTTE’s newest promotional design and ways on Weibo, announcing they have been excessively “teasing”.
Established in January 2019, FLORTTE objectives ladies elderly 18 to 24 with its inexpensive merchandise, together with lip dust and lipsticks costing lower than 100 yuan (US$14).
The controversy centres on a promotional poster from their reliable Taobao retailer for the newest “Little Bow Series” lip gloss, priced at 45 yuan, of which about 30,000 had been bought.
Taobao is operated by means of Alibaba, proprietor of the South China Morning Post.
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