Watch Thais take pride in local brands Marketing news

Poll unearths corporations can capitalise on nationwide sentiment

The majority of Thais are keen to pay extra to make stronger local brands, as greater than 90% really feel proud seeing Thai brands in the global marketplace, in line with a survey by means of VML Thailand, a advertising and communications company.

The 2024 VML survey “Super Brands in APAC” coated 8 nations in Asia-Pacific (APAC): China, India, Japan, South Korea, Australia, Singapore, Vietnam and Thailand.

Ekaluck Charanvas, analytics technique director and BAV APAC Champion, stated the newest survey effects printed super-brands which can be tough and cherished amongst Thais are Google, YouTube, Samsung, True Money and 7-Eleven.

However, a number of the best 10 brands in phrases of brand name energy and model love, 8 are international brands, with simplest two local brands similar to True Money at the checklist.

“This proportion is relatively small compared with other APAC countries such as China, Japan and South Korea,” stated Mr Ekaluck.

He stated a way of nationwide pride and connection is a an important issue in enabling local brands to extend their competitiveness with international brands.

“This trend suggests a growing opportunity for Thai brands to capitalise on national sentiment and pride, potentially closing the gap with global brands in the Thai market,” stated Mr Ekaluck.

People in Asia-Pacific ceaselessly have robust affection for his or her nation’s brands, score them upper than international brands, he stated.

To turn into a super-brand in Asia-Pacific, Mr Ekaluck advisable local brands use the pride tactic to fortify model connections with home shoppers and make stronger the rustic’s recognition in international industry.

For international brands, partnering with local brands is vital to penetrating markets with prime nationwide pride, he stated.

Global brands too can take part by means of serving to local communities, stated Mr Ekaluck, mixing international innovation with local cultural figuring out, which creates a win-win scenario for each brands.